Thursday, March 11, 2010

Fast food chains face tomato famine

A winter freeze that ruins Florida's tomato supply has many fast food restaurants scrambling to find another tomato source. 60% to 70% of Florida's tomato crop was destroyed, and Florida produces 75% of U.S. tomatoes. Because of this shortage of tomatoes, prices have increased dramatically. Fast food chains are now looking elsewhere for their tomato source like Mexico and California. Wendy's is only putting tomatoes on burgers and sandwiches upon request. Other restaurants are cutting tomatoes from the menu all around.

It it really a shame that Florida has had a freeze the last couple a weeks, which has destroyed the tomato crop. It is unusual to have that low of temperatures for Florida, and is bad for much of the agriculture there. I don't think the tomatoes will have a very huge impact on fast food restaurants. Even though the burgers will be tomato- less for awhile, I don't think that people going to stop going to the fast food restaurants. I think that people will be very understanding. Hopefully, many of the fast food restaurants will be able to find other sources for their tomatoes. This will be a great opportunity for Mexico and California's agriculture industry to make more profit.



http://money.cnn.com/2010/03/09/news/economy/tomato_shortage_fast_food/index.htm?eref=rss_topstories&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fcnn_topstories+(RSS%3A+Top+Stories)

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